*Men´s RE-JEANS – Nurmi*

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*Men´s RE-JEANS – Nurmi*

* Color: smokey blue
* Material: 100 % recycled cotton

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*Men´s RE-JEANS – Nurmi*

Nurmi re-jeans might just be the most sustainable jeans you have ever seen. Continue reading and you’ll know why.

* Color: smokey blue
* Material: 100 % recycled cotton

* Which size to choose? It’s better to choose a bit too small size than too big. These jeans will loosen a bit during the first uses – but after that the keep well their shape. Please check product pictures for measurement chart and compare the measurements to your old pair of jeans (with no elastane!).

* Materials

The denim for Nurmi re-jeans is made out of 100 % recycled cotton. The raw material is pre-consumer cutting waste from Chinese jeans factories. The waste sourcing, processing, spinning and weaving is made in China and it’s operated by Finnish Pure Waste textiles. The fabric is not dyed at all: the light blue color is the end result of using indigo-colored cutting waste.

The fabrics used in the pocket pouches are surplus materials from Finnish textile industry. Label is made out of recycled inner tube cut with laser in Helsinki, Finland by Laser Cut Studio.

* Production

The cutting, sewing and finishing is made in a small town in Eastern Finland, Keitele. Although Keitele is small there is located the biggest jeans manufacturer in Scandinavia, M.A.S.I. Company Oy. The Nurmi jeans are made from start to finish in Keitele by talented factory workers. The pocket pouches are printed in Lahti, Finland, by UNQ Designs.

The ecological and ethical aspects are taken well into consideration. In Finland the environmental laws are extremely strict, workers rights are good, working conditions excellent and wage level one of the highest in the world.


No other finishing applied than light water wash. It gives the material a soft feel and pre-shrinks the jeans. This way the jeans are more comfortable to wear from the beginning and you know which size to choose.

* Care & washing

To save energy wash at 30°C inside out with environmentally friendly detergent. It is ok to wash the jeans also in 40°C if needed.

Line dry. Reduce washing by hanging your jeans outside or freeze them every once in a while. The older the jeans get the better they become – so cherish them for many years to come!

Zusätzliche Information

Größen / Size

W29/L32, W33/L32, W34/L32